Typically when I purchase a beer just because I like the label or its clever name, it turns out to be a mistake. That's how I ended up drinking Mickey's for so many years. Fortunately, such was not the case with Black Dog Ale. Being the caretaker of a black dog myself, not to mention a Zeppelin fan, I couldn't walk past it, and it turned out to be reasonably yummy. Who knew that my dog was running his own brewery?